A cold-outbound machine built once and cloned per client. The infrastructure never changes — you swap only three variables and launch. Everything on this panel is fixed apparatus around those three inputs.
The only inputs that change
The Sales Navigator filter set. Fixed triggers: time-in-position < 90 days, headcount growth > 10%. Swap titles, industry, geo.
→ LinkedIn Sales Nav / Clay
Verified, enriched rows fed to the sender. Gate at <2% bounce before import. Personalization source swaps per vertical.
→ Clay → Instantly / Smartlead
Only the 0:00–1:00 hook + matching email opener change. The mechanism, breakdown, and CTA stay identical.
→ Loom + Carrd + email copy
Lean tech stack, wired as one signal path
Zero → launch · non-negotiable sequence
Canonical escalation — one source of truth
Every doc references these exact numbers. Semantic health, not decoration: a signal in the green is healthy, amber is a watch, red pauses the domain.
| Signal | Healthy | Warn | Pause domain |
|---|---|---|---|
| Open rate | >40% · target 60%+ | 30–40% | <30% |
| Bounce rate | <2% | 2–3% | >3% · stop 5%/24h |
| Spam complaints | <0.1% | 0.1–0.3% | ≥0.3% |
| Seed placement | >80% | 70–80% | <70% |
| Reply rate | >5% | 3–5% | <3% · fix V3 |
Per signed client · repeat verbatim
Go-live gate
Warm-up green ✓ · list verified ✓ · VSL + calendar live ✓ → schedule Mon–Fri, 9–5 prospect time.
Region drives the footer · enforced in the data
| Prospect | Region tag | Consent? | Footer |
|---|---|---|---|
| US company contact | US | No — CAN-SPAM opt-out | Footer A |
| UK corporate subscriber | UK | No PECR · UK-GDPR LI basis | Footer B |
| EU named individual | EU | No consent · GDPR LI + LIA | Footer B |
| Sole trader / personal domain | Excluded | Never send — flagged Suppressed at import | |
The suppression backbone: every opt-out / bounce sets Suppressed = true and reverse-syncs back to Instantly & Smartlead block lists — a CRM view alone won't stop the sending tool from re-mailing. Re-contacting a suppressed address is the single most common compliance failure.
Markdown source of record
The 3-variable master template + 3 pre-built verticals (SaaS post-raise, commercial RE, dental/med).
Deliverability SOP — exact SPF/DKIM/DMARC/MX values, tracking CNAMEs, MXToolbox checks, volume ladder. Canonical thresholds.
Airtable/Notion pipeline — 4 tables, Health formula, Make.com hooks, suppression reverse-sync.
CAN-SPAM / GDPR / PECR rules, 3 ready footers, retention policy, red-flag fixes.
THE LOOP · operating system v1.0 — fixed machine, three variables per client.
Deliverability record values verified against Google & Microsoft primary docs (2025/2026). Compliance figures require counsel sign-off before client-facing use — see loop-compliance.md caveats. Not legal advice.